DeaconWillpowerMosquito27
PART A – EMAIL You must commence work to put in place one of…
PART A – EMAIL
You must commence work to put in place one of the options you identified in the digital media strategy in Assessment task 2.
You are required to draft an email to the Director of Media and Advertising to ask for approval to go ahead with one of the options you identified.
Your email must show that you can communicate in a professional manner and include sufficient information for the Director of Media and Advertising to give their approval to proceed with this proposal.
Information required includes:
Information on the program
Need for digital media promotion
Type of digital media and why it has been chosen
Details of what the promotion will involve (including timing, frequency, audience, content, who will do the work and so on)
Budget (for example, cost of development, delivery, consultancy fees, artwork and design fees and so on.
Note: for the purpose of this part of the assessment, you may estimate costs based on your own estimates – you do not need to cost this accurately.
Request for approval to proceed to production of the strategy
PART B – COACHING SESSION
The Director of Media and Advertising has approved your digital marketing strategy.
For this task you must deliver a coaching session of 15 minutes in duration to a group of at least three colleagues to inform them of the new strategy and begin implementation. Your assessor will nominate three of your classmates to play the role of your colleagues.
Your coaching session must provide colleagues with information about the digital media strategy that you developed in Assessment Task 2.
Provide colleagues with details of what the promotion will involve, including:
Media type
Timing
Frequency
Target audience
Content
Roles and responsibilities- allocate tasks for each colleague.PART A – EMAIL
You must commence work to put in place one of the options you identified in the digital media strategy in Assessment task 2.
You are required to draft an email to the Director of Media and Advertising to ask for approval to go ahead with one of the options you identified.
Your email must show that you can communicate in a professional manner and include sufficient information for the Director of Media and Advertising to give their approval to proceed with this proposal.
Information required includes:
Information on the program
Need for digital media promotion
Type of digital media and why it has been chosen
Details of what the promotion will involve (including timing, frequency, audience, content, who will do the work and so on)
Budget (for example, cost of development, delivery, consultancy fees, artwork and design fees and so on.
Note: for the purpose of this part of the assessment, you may estimate costs based on your own estimates – you do not need to cost this accurately.
Request for approval to proceed to production of the strategy
PART B – COACHING SESSION
The Director of Media and Advertising has approved your digital marketing strategy.
For this task you must deliver a coaching session of 15 minutes in duration to a group of at least three colleagues to inform them of the new strategy and begin implementation. Your assessor will nominate three of your classmates to play the role of your colleagues.
Your coaching session must provide colleagues with information about the digital media strategy that you developed in Assessment Task 2.
Provide colleagues with details of what the promotion will involve, including:
Media type
Timing
Frequency
Target audience
Content
Roles and responsibilities- allocate tasks for each colleague.
