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1. Read the article below and answer the questions. What kind of…
1. Read the article below and answer the questions.
Image transcription text
Facebook Knows You Better Than Anyone Else By Douglas Quenqua Jan. 19, 2015 Think your friends know
you well? Researchers have developed a computer model that can judge someone’s personality more
accurately than their friends and family using nothing but the subject’s Facebook activity. Resear…
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What kind of people or organizations might be interested in the information gathered from the Apply Magic Sauce Web site?
Who might benefit from knowing what an adult values or fears?
Who benefit from knowing this technology actually exists?
Which do you think is more important personal information to an organization who does not know you, but wants to know ABOUT you?)
Demographic data (skin color, age, and income) or
Psychological data (What a person values, fears, and who they associate with?
Explain your reasoning (there is no right or wrong answer)
In January 2017, Vice News reported that Cambridge researchers were studying the effectiveness of their personality profiles. Their early findings suggested that using psychological data rather than demographic data to target audiences, Facebook advertisements could attract up to 63 percent more clicks.
How might knowing somebody’s temperament, values, or politics help online authors to write a tempting clickbait title?
2. Watch the TED talk: https://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles
After viewing the video, submit a minimum 3/4-page summary about the video and your personal thoughts/opinions on the topic discussed on the same Google Doc as your notes.
Below are questions that you must address in your summary:
Who is the speaker, and what are his or her credentials?
What is the speaker’s world view? (i.e., What do they value? Not value?)
What are the questions at issue? (i.e., What questions are they answering?)
What is the speaker’s purpose?
What is the speaker’s main claim and/or call to action?
What reasons and support does the speaker offer to back up his/her main claim or call to action?
Think about the types of claims your speaker is making, and look for cited sources. Does this TED Talk benefit or suffer from having or lacking citations? Or links to source material? If the presentation seemed credible without citations, why did you think so? If you feel it would have benefited from citations, which specific ideas are you thinking about?
Did you have questions for the author? Places where you disagreed? Why? How could you follow up on those questions?
When you watched the Ted Talk, which was harder for youto listen with the grain or to listen against the grain?
