Henry82
Use the ad and the outline below. Expand the outline into a full…
Use the ad and the outline below. Expand the outline into a full essay, with a critical analysis of the advertisement included. Support each of your main points about ethos, pathos, and logos in the advertisement. Also include analysis on whether the ad is effective or not.
Image transcription text
What happens when you start with heart? CVSHealth 2015 Annual Report
Title: Persuasive Techniques in the CVS Health 2015 Annual Report Advertisement
Explanation:
Introduction:
The advertisement I have chosen for analysis is a print advertisement from the CVS Health 2015 Annual Report. Rather than discussing the content of the advertisement, this essay aims to delve into the persuasive techniques employed by CVS Health. The focus will be on how ethos, pathos, and logos are used to effectively connect with the target audience and convey the intended message.
Body Paragraph 1:
Ethos The advertisement strategically employs ethos to establish credibility and build trust among viewers. As a renowned healthcare company, CVS Health’s reputation and expertise in the industry automatically lend weight to its message. By featuring the CVS Health logo prominently in the advertisement, the company reinforces its identity as a trusted provider of healthcare services. This approach appeals to the audience’s desire for reliable and reputable sources, encouraging them to pay attention to the message being conveyed.
Body Paragraph 2:
Pathos The advertisement also employs pathos to evoke an emotional response from the audience. It recognizes that emotions play a significant role in decision-making and uses this understanding to connect with viewers on a deeper level. The phrase “What happens when you start with heart?” serves as a powerful emotional hook. By focusing on the heart, a symbol of compassion, care, and empathy, the advertisement taps into the audience’s innate desire for healthcare solutions that prioritize their well-being. This emotional appeal aims to establish a strong connection with viewers and resonate with their personal values and concerns.
Body Paragraph 3:
Logos While ethos and pathos play crucial roles, the advertisement also incorporates logos to provide logical reasoning and evidence to support its message. Although the advertisement itself does not offer explicit statistical data or detailed arguments, it relies on the implicit association of CVS Health with expertise and innovation in the healthcare industry. By presenting their annual report as the backdrop for the advertisement, CVS Health implies that their strategies and initiatives are backed by research, analysis, and careful planning. This logical appeal appeals to the audience’s desire for evidence-based solutions and positions CVS Health as a rational choice for their healthcare needs.
Concluding Paragraph:
In conclusion, the advertisement from the CVS Health 2015 Annual Report effectively employs ethos, pathos, and logos to persuade the target audience. Through the use of ethos, CVS Health establishes credibility and trust, pathos evokes an emotional response, and logos provides a logical foundation for their message. By employing a well-rounded persuasive approach, CVS Health effectively communicates its commitment to compassionate healthcare, capturing the attention and interest of its audience.
